FOUNDING PILOT · COMING SOON

The signal is in
the conversation.

Turn sales calls into clear buying signals, evidence-backed insights, and Salesforce updates your team can review.

For Salesforce teams who need more than another meeting summary.

AI SALES CALL ANALYSISINITIAL FOCUS: SALESFORCEYOU REVIEW. YOU DECIDE.
01 / EXPLORE THE PRODUCT

Less guessing.
More evidence.

Click a signal. Trace it to the conversation.
Edit a suggestion before approving it.
This is a demo you can actually use.

Interactive product concept
ACCOUNTS NORTHSTAR CONSULTING

Solution review FICTIONAL

October 14, 2026 • Alex + Maya • 06:42 example

CONVERSATIONClick a highlighted passage
A
AlexAccount executive

Thanks for making time, Maya. Last time you mentioned that your team is manually copying call notes into Salesforce. What has changed?

M
MayaVP, Revenue Operations

Our sellers are still spending Friday afternoons updating records. Important follow-ups get lost between the call and the CRM.

A
AlexAccount executive

Understood. Is there a budget for changing that workflow?

M
MayaVP, Revenue Operations

M
MayaVP, Revenue Operations

A
AlexAccount executive

We can start with a small, agreed pilot and review every suggested Salesforce update before it is applied.

M
MayaVP, Revenue Operations

M
MayaVP, Revenue Operations

M
MayaVP, Revenue Operations

A
AlexAccount executive

I will send the proposal and agreement by Friday. Shall we pencil in a follow-up for next Wednesday?

M
MayaVP, Revenue Operations

Yes, Wednesday works. I will invite our Salesforce administrator, Jordan, to that call.

Play walkthroughSimulated · no audio
Click around. Every signal has a source.Try your own conversation

All people, companies and conversations in this example are fictional. No integrations are connected.

02 / FROM NOTES TO NEXT STEPS

A summary is the start.
The useful part comes next.

We’re designing Call Refinery around the gap between what customers say and what your team actually does.

01

Find the signals
that matter to you.

Budgets, buying intent, objections, dependencies and commitments—with the exact words that support them.

EVIDENCE FIRST
02

Your Salesforce.
Your approval.

Inspect suggested fields and tasks, edit them, and decide what belongs in your CRM. Salesforce integration is planned for pilots.

HUMAN REVIEW INCLUDED
03

See what changed.
Across conversations.

A decision moved. A blocker cleared. A new stakeholder arrived. Explore an account timeline in the interactive example.

PLANNED ACCOUNT CONTEXT
03 / BRING YOUR OWN CONVERSATION

Your next call
is the real test.

Join early access for a private transcript-analysis pilot. We’ll agree on scope and data handling before you share customer conversations.

Try your transcript Live transcript analysis coming soon · No customer uploads at launch
YOUR CONVERSATION

From “what was said”
to “what happens next.”

1Upload or paste a transcript

2AI checks signals against evidence

3Receive your private report

No autonomous CRM writes.
04 / A PRICE WORTH TESTING

A focused product.
A clear starting point.

We’re looking for Salesforce teams with a real conversation-to-CRM problem. The first pilots will help decide what we build next.

Tell us what your team needs
TARGET LAUNCH PRICING · NOT YET AVAILABLE
US$499/ team / month
  • Up to 10 recording users
  • 100 meeting-hours per month planned
  • Manager and reviewer access included
  • Evidence-linked CRM suggestions
Apply for a founding pilot

Proposed terms, subject to validation. Pilot scope and fees are agreed separately. No payment collected on signup.

THE CONVERSATION-TO-CRM FIELD GUIDE

Make the workflow make sense.

All resources
A FEW STRAIGHT ANSWERS

Before your first call.

Is Call Refinery a finished Gong alternative?+

No. Call Refinery is a pre-launch product experiment focused on Salesforce conversation workflows. The interactive example is fictional. We are testing demand before building a broader platform.

Will it update Salesforce automatically?+

No. The current experience produces suggestions for review. Live Salesforce integrations are planned for agreed pilot scopes; they are not connected in this preview.

Can I upload an audio recording?+

Live uploads are not open yet. The planned first pilot will accept text transcripts, including TXT, Markdown, VTT and SRT. Audio transcription and meeting bots are outside the first pilot scope.

Do I need to pay to apply?+

No. The target launch price is a pricing hypothesis. Applying does not charge you or commit you to a pilot.

GOOD CONVERSATIONS DESERVE A FOLLOW-THROUGH.

Hear it. Understand it.
Do something with it.

Build this with us